D33 Group is a gathering of creative, product development, marketing and business minds with decades of cycling industry and at-large consumer products experience. Individually and occassionally together, we have helped bootstrapping entrepreneurs and global enterprises find success.

Group expertise includes brand strategy and identity, product development and manufacturing, B2B and D2C business development, marketing and communications, retail and event experiences.

Our collective client list includes cycling industry and consumer product heavyweights, middle weights and energetic start-ups. Each advisor will invoice clients directly as agreed prior to rolling up our sleeves and getting after it.

Rick Sutton will coordinate D33’s efforts and share insights when his skill set matches a client’s needs. 100% of Rick’s fees will be directed to charity.

On June 21, 2026, D33 Group will launch with vigor to help you and your colleagues find the quickest line through challenging terrain while keeping our eyes open for opportunities to grow your business. Group bios will be shared at this time.

*photo credit: Kaffeinated Films / 2025 Enduro Bearings Chili Ride with support from ABUS, Knog, Orbea, Mondraker, AHHA and Mountain Flow