Hi there,

Rick Sutton here.

Beginning mid-2026 under the Deviation 33 masthead, I will share random tales from a decades long entrepreneurial and c-suite journey. Mistakes will be celebrated to help others avoid the same. Triumphs will be shared but not peacocked.

I will also coordinate a trusted group of business advisors and service providers dubbed the D33 Group. As opportunities arise, I will work with each client on a needs assessment followed by introducing project specific D33 advisor(s) to the opportunity. Once the client gives the green light, each advisor will bill directly for services. There will be no agency fees. I will pay all overhead costs.

Should a client wish a bit of advice from yours truly, my fees will be designated to non-profits in my local area or to a national or global cycling effort. Clients will donate directly to one of the charities. 100% goes for good; no admin fees.

A gentleman named Bob once told me there are three phases in life: learning, earning and returning. While all three have always occupied space in my life, 2026 marks the official start of my returning phase.

Deviation = change is inevitable.
33 = my favorite number.

*photo credit: Paul Taylor, riding buddy / Flume Trail, Lake Tahoe